LinkedIn provides companies with the ability to create a LinkedIn company page for their companies. LinkedIn provides many benefits to professionals as you can create a LinkedIn Company page , start LinkedIn groups, make more LinkedIn connections and share on LinkedIn. The LinkedIn company page is the central point where company marketers can talk to their clients and inform their stakeholders (press, investors, clients, prospective customers) about their company performance, product launches and more. As a professional network, LinkedIn provides the platform that connects companies with professionals around the world.
How to post update on LinkedIn Company Page
- Update the LinkedIn Company page through the Overview tab of the company page. Only Admins of pages can post update on a LinkedIn Company page.
- You can attach links: news articles, press releases, faqs and more to directly refer your followers to your website or product page
- Some good reasons to update the LinkedIn company page include launch of a new product/service
- Your LinkedIn company page followers can view the status update and start a engaging conversation through a series of replies.
Benefits of Posting Update on LinkedIn Company Page
- LinkedIn associations with professionals allows companies to engage with prospective customers, press people and more.
- LinkedIn Company page allow companies to create a corporate presence and leverage the network effects of a professional community. The ability to connect with a unique subset of audience interested in your product and
- LinkedIn page is a great way to announce the launch of a new product/service, and sending out an email blast can be complimented with updating the status on a LinkedIn Company Page
- The ability to tailor your message according to engagement is a unique benefit of the LinkedIn company page as LinkedIn will provide metrics like impressions and engagement % to give you the ability to guage how your followers found your status update.
Here is a short video from the LinkedIn YouTube channel that shows you how to post update on LinkedIn Company Page
Getting Started with LinkedIn Company Page
How many followers do you have on your LinkedIn Company Page ? How many times per week do you post to your LinkedIn Company page
Image Credit: LinkedIn
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