How to Setup a LinkedIn Company Page

LinkedIn Follow Button

As a company it is essential to establish your corporate presence on many different platforms including Facebook Twitter and LinkedIn. Linkedin Company Page provides great value to corporations as it allows you to reach out and exapdn your professional network on LinkedIn. As we all know LinkedIn is a great niche professional social network that has millions of users interested in connecting with their colleagues, finding jobs, etc. and a LinkedIn Company Page can empower your company to be at the center of things. Whether it is to send updates to the media/press about an upcoming product launch, or put up new job positions and recruit talented individuals, a LinkedIn Company page will allow your company to have a comprehensive view of industry trends, send press releases to the media and a lot more.

Benefits of setting up the LinkedIn Company Page

  • Establish presence along side competitors – become visible to professionals, analysts, customers and more
  • LinkedIn Company Page allows you to reach out to prospective employees by showcasing how your organization
  • Gain Followers for your brand and showcase how popular your company is with consumers and professionals around the world.
  • Enable knowledge management across your organization by allowing employees to collaborate over LinkedIn and the numerous apps it hosts on it’s application platform
  • Integrate your company blog with the LinkedIn Company page and allow LinkedIn users to read about your company conveniently
  • Integrate your company website and social media profiles (Facebook and Twitter) to create a comprehensive corporate profile

Here is a short video from the LinkedIn YouTube channel that quickly tells you how to setup a Linkedin Company Page.

LinkedIn Company Page

If you just created a LinkedIn Company Page or already have one with plenty of followers do share your thoughts about the LinkedIn Company Page feature and how you are using it to promote your company.

Image Credit: LinkedIn

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