How to Become a Google Adwords Certified Professional

Google Adwords Certified Professional

Google Adwords Certified Professional has become synonymous with almost all online marketing professionals these days. Search engine marketing is often related to Google advertising product Google Adwords and needless to say there are thousands if not millions of analysts and companies built around the Google eco-system. Google has for long supported these companies generously and also introduced standards to help these professionals and companies establish credentials with their clients. Individuals hoping to start a career in Search Engine Marketing often find themselves entrusted with the responsibility of becoming a Google Adwords Certified Professional.

You can become a Google Adwords Certified Professional by taking two exams through the Google Certification Program – you need to pass a fundamentals exam and an advanced exam (can pick from three search marketing functions – Search, Display and Reporting/Analysis). The Google Fundamentals Exam is valid up to 2 years whereas the Advanced-level exam is valid up to 1 year. So to renew your Certification you have to re-take these tests which makes sense because the Google Adwords platform is constantly evolving with new features. Each test costs typically $50 (overall $100 [2 tests] to become qualified) and if you are an employee you can ask your HR department if they can reimburse you the cost of the Google Adwords exam.

Benefits of becoming a Google Adwords Certified Professional

  • By becoming a Google Adwords Certified Professional, your resume will automatically get a boost when recruiters see that you are certified in the platform. Google Adwords is a complex online marketing tool and becoming certified shows your enthusiasm and passion for online marketing.
  • You will receive a certificate from Google and the certificate will say that you are a Google Adwords Certified Professional
  • After you get certified, you will have an Individual Page that clearly says you have passed the required exams by Google.
  • In your resume, email signature or LinkedIn profile, you can link to the Individual page of the Profile to establish your credentials with colleagues/clients.
  • Choosing an advanced-level exam will give you the ability to master one aspect of Google Adwords very well; this can become a useful part of your job specialization as you realize online marketing is an ocean and it is best to focus on a small aspect of it.
  • As a certified professional you are also eligible to receive FREE Adwords coupons for your clients or company (typically each coupon is worth $100 and can be used on new accounts)
Take the Google Adwords Certification Exam  | Study for the Google Adwords Certification Exam

Become a Google Adwords Certified Professional

Do you plan on becoming a Google Adwords Certified Professional? If so, how do you plan on studying for the exam. If you are already a Google Adwords Certified Professional, shar eyour thoughts about the Certification program with our readers in the Comments below.

You may also like to read:

  1. How to add Phone Numbers to your Google Adwords Campaigns
  2. Stop competitors from bidding on your brand in Google Adwords
  3. How to Structure Adwords Account
  4. Does Google Adwords Ranking Help With Organic Ranking?
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