How to add Phone Numbers to your Google Adwords Campaigns

Have you noticed phone numbers in Google ads (Google Adwords)? Here is an example of a Google Adwords ad found on Google. If your sales team would like calls from users searching for your products or services then this is a great way to boost conversions and signups. Here is an example

Add Phone Numbers (call extensions) to Google Ads (Adwords)

 1) Open up your Google AdWords account and open your Account if it is linked to a MCC. Notice all the tabs in your account and click on the Ad Extensions tab. If the Ad Extensions tab is not visible, use the little “down arrow” at the right of all the tabs to add it to your default tabs.

Open Ad Extensions Tab - Google Adwords Call Extensions

2) In the View dropdown menu (left), click on it and select Call Extensions. 

Create Call Extension - Google Adwords Call Extensions

3) Click the New extension button and you will see a form pop up below that. Select which campaign you would like to add the phone number to. Select the options as shown below. Google Adwords will charge a minimum of $1.00 per call, but you can bid a lot more as Google Adwords recently released an algorithmic based call extensions feature that allows search engine marketing managers to bid more than $1.00

Add Phone numbers - Google Adwords Call Extensions

4) And that’s it. Your Adwords ads will start showing ads with a toll free number. Note the number you entered above won’t be displayed in the ads which is a good, because even if you put your cell phone number it won’t be displayed to thousands of people searching on Google everyday. Instead Google will generate a toll free number and show it and will forward users who call in to the number you enter above.

Google Adwords Help

If you have any questions relating to the implementation of this feature please leave a comment below. If you would like help from a certified Adwords professional, send in your request to

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